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2024 – Brand Identity & Packaging Design
Wheeler Munroe Leather Company
Wheeler Munroe Leather Company products are made by hand with quality materials and impeccable craftsmanship.
Wheeler Munroe Leather Company produces and sells fine leather tool belts. Every item is an original design, made in house, made to order.
The WMLC brand fuses the reliability, artistry, and timeless design of durable, well-made products with the vibrant craft culture of Appalachia.
The star shape was created from the negative space of letters "W" and "M." The shape embodies the company's connection to place and craft through its resemblance to barn quilt patterns, and it symbolizes the company's connection to flowers/gardening.
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