2025 – Event Branding & Print Design
2025 First Serve New Mexico Gala
First Serve New Mexico is a nonprofit dedicated to empowering Santa Fe's youth to reach their full potential through lifelong learning, leadership, and personal growth—both on and off the court.
In October 2025, First Serve New Mexico partnered with Forked Lightning Racquet Club to host a Grand Opening Gala and fundraiser celebrating the club's new facility. The event featured appearances by tennis legends such as Stefanie Graf, Andre Agassi, Bob Bryan, and Mike Bryan, along with professional tennis, pickleball, and padel exhibitions, a dinner, and silent and live auctions. A set of printed materials were designed for the event, including a commemorative poster, event brochure, menus, table signage, t-shirts, and coasters.
The poster illustrations were inspired by New Mexico’s landscape and First Serve New Mexico’s mission of empowering students. Elements from the primary poster design were carried throughout the remaining materials, creating a cohesive visual identity across the event.
The poster was designed with enough room around the outside to be signed by all of the pros. This special batch of posters was auctioned off at the event.
