2024 – Brand Identity

Carpe Diem

Located in Lafayette, LA, Carpe Diem Café & Wine Bar is a locally owned coffee house, wine bar, and Italian artisan Gelateria with gelato and sorbetto made in house daily.

This rebrand reimagines the café's visual identity to align with the owner's vision: a sophisticated, modern, European-inspired café experience. The main goals were to improve the organization of the menu, create additional assets such as business cards and packaging, and develop a consistent visual system that reflects the look and feel of the interior space.