2023 – Brand Identity

Dogwood Outpost

Dogwood Outpost values environmental conservation, sustainability, the support of local parks and lands, and affordability.

Located in Boone, North Carolina, Dogwood Outpost is a fictitious brick-and-mortar store imagined for a Senior Studio class that offers apparel and accessories inspired by local parks and lands. The visual identity feels welcoming and vibrant, radiates positivity, and encourages a love for the natural world.

Named after North Carolina's state flower, Dogwood Outpost reflects the store's deep connection to the outdoors and its Appalachian roots. Inspired by traditional woodcut typography, the logo evokes timeless craftsmanship and celebrates the region's natural heritage.